Six campaigns, with the numbers left in.
Before-and-after metrics pulled straight from client dashboards. Where a campaign underperformed, we say so — those are the interesting ones anyway.
From 1.2K to 14.8K followers in 60 days
NovaClipz
The problem
NovaClipz streamed five nights a week to an average of 34 concurrent viewers. Good content, zero discovery. Twitch was not surfacing the channel and clips were dying at 200 views.
What we ran
We ran timed go-live shoutouts three nights per week plus a weekly clip-of-the-week repost. Every post fired within eight minutes of the stream starting, so traffic landed on a live channel instead of an offline page.
- Followers
- 14.8K1.2K+1094%
- Avg views
- 41234+1112%
- Engagement
- 7.4%2.1%+252%
3.1M total campaign impressions
“The difference was the timing. Other pages posted me whenever. These guys posted the second I went live, so people actually landed on a stream.”
41,200 Steam wishlists added across a 6-week launch runway
Hollowreach (Ashenfold Studios)
The problem
A six-person studio shipping a soulslike into a crowded October window with no marketing hire and 4,800 wishlists three months out from release.
What we ran
Six-week beat calendar: announce, boss-fight trailer, demo drop during Next Fest, two creator seeding waves, and a launch-day thread. Every trailer was re-cut vertical for native autoplay.
- Followers
- 46K4.8K+858%
- Avg views
- 18.4K900+1944%
- Engagement
- 5.9%1.4%+321%
8.7M total campaign impressions
“We went into Next Fest with 4.8K wishlists and came out at 46K. That is the difference between a launch and a funeral.”
2.4M impressions on a single roster reveal
Apexfall Esports
The problem
Apexfall signed three Valorant players and needed a reveal loud enough to justify the sponsorship deck they were pitching the following week.
What we ran
Staggered 72-hour teaser sequence — silhouette, initials, full reveal — with each drop timed to European evening traffic. Sponsors were tagged in the reveal post and given a screenshot pack within 24 hours.
- Followers
- 58.4K22K+165%
- Avg views
- 21.8K3.1K+603%
- Engagement
- 8.1%3.2%+153%
2.4M total campaign impressions
“Our sponsor renewed the same month. They pointed at the reveal numbers in the meeting.”
6,900 free-trial signups from three promo threads
ClipForge AI
The problem
An AI clip-generation tool with a great product and a hard sell — creators are tired of AI tools that promise clips and deliver garbage.
What we ran
We stopped pitching and started demonstrating. Each thread ran ClipForge on a real 4-hour VOD and posted the raw output next to a hand-cut version. Skeptical replies got answered by the founder in-thread.
- Followers
- 11.2K780+1336%
- Avg views
- 6.4K210+2948%
- Engagement
- 6.6%1.8%+267%
1.9M total campaign impressions
“The side-by-side format did all the work. We stopped arguing that it works and just showed it working.”
128K installs in the first 14 days of global launch
Runeglass Tactics
The problem
A tactics RPG that soft-launched in three markets with strong retention but almost no install volume. The store page was not the problem — nobody was reaching it.
What we ran
Gameplay-led vertical video across X and our TikTok partner channel, with three creative variants tested in week one and budget shifted to the winner for week two.
- Followers
- 27.6K3.1K+790%
- Avg views
- 44K1.4K+3043%
- Engagement
- 9.2%2.6%+254%
5.2M total campaign impressions
“Variant testing in week one saved us. Our best-performing creative was the one we almost did not submit.”
18% click-through on a controller launch thread
VoltGrip Peripherals
The problem
A new pro controller launching against three established brands with a marketing budget that did not stretch to a single mid-tier YouTube integration.
What we ran
One long-form hands-on thread with real teardown photos, latency numbers, and an honest note about what the controller does badly. Honesty outperformed the spec sheet by a wide margin.
- Followers
- 19.7K5.4K+265%
- Avg views
- 15.6K2.2K+609%
- Engagement
- 7.8%2.9%+169%
1.4M total campaign impressions
“They insisted on including a downside. I fought it. They were right — the replies kept quoting that line.”